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Manuel "Manny" Dailo Baldemor

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PostPosted: Sun Feb 08, 2009 11:26 pm    Post subject: Manuel "Manny" Dailo Baldemor Reply with quote

Eco-shopping at the SM Supermalls
By Ethel Timbol, 25 Jan 2009
Source: Business Mirror;Itemid=68

THE acclaimed artist Manuel “Manny” Baldemor

The SM Malls started it all ahead of everybody else when it launched its “Save A Bag, Save The World” shopping bag two years ago, in collaboration with its biggest supplier of consumer products, Unilever. The reusable bag was made of a bright green washable fabric and was spacious enough to contain two standard bags of groceries.

Shortly after, Rustan’s Shopwise followed suit, launching its heavy-duty kacha bag which it sold for 90 bucks. Shopwise cardholders got double points if they used the bags for their groceries. Naturally, it clicked!

Previous campaigns to persuade the public to use reusable bags (instead of plastic) didn’t go far. Nobody wanted to shop with bayongs, as suggested. Besides, anyone bringing a shopping bag to the supermarket was eyed with suspicion as potential shoplifters. Two years ago, the time was ripe for the SM Malls to introduce its fabric bags, in lieu of the ubiquitous blue plastic bags the store chain was known for.

About a week ago, the SM Supermalls revived its campaign at the Atrium of SM Mall of Asia.

This time the bags would not only save the planet but, possibly, become collector’s items. The new SM Supermalls Green Bag is made of 100-percent polypropylene material touted to be recyclable, nontoxic, allergy-free and nonreactive to human skin. The bright green bags are so light and handy, that it folds into a small pack you can slip into your handbag.

Adding a touch of whimsy to this utilitarian must-have is that each bag features one of four designs based on actual paintings of famous Paete painter Manuel Baldemor. The designs showcase enviromental themes of air, land, sea and energy. Just imagine yourself eco-shopping with an original Baldemor! Manny Baldemor himself was at the launch, and a lucky few got their bags autographed by him.

To get all four designs, you can purchase the four bags for P35 apiece and show proof of P500 worth of purchase from an SM Supermarket, Hypermart or any Supermall establishment. This promo lasts until April 30. It’s also nice to know that for every bag you purchase, P1 goes to charity. Also, SM Advantage cardholders get an extra two points each time they use the new Greenbag at any SM Supermarket and Hypermart.

Baldemor originals, the environment-friendly SM Supermalls Green Bags, each bearing a Baldemor artwork.

Headlining the launch were SM’s Hans Sy (president for malls) and Herbert Sy (president, supermarkets), Annie Garcia (president of SM’s shopping center management corporation), and Unilever chairman and CEO Fernando Fernandez. Unilever communications chief Chito Macapagal and former chairman Howard Belton were also present. So were Ambassador Toto Zaide, SM consultant Sonny Valencia, and environment crusaders Narda Camacho and Odette Alcantara. The program, hosted by Paolo Bediones and Suzie Entrata-Abrera, featured SM Greenbag endorsers Zoren Legaspi and Carmina Villaroel, who demonstrated the many ways you can use the bags beyond touting groceries.

The SM Greenbag is only one part of a multifaceted program under the company’s corporate social responsiblity (CSR) campaign. According to Garcia, the SM Supermalls are shopper-friendly, ready to help in every situation. For instance, the SM Cares Program gives special assistance to the elderly, including special cashier’s counters, which even provide seats for them. Mallers with special needs like autistic children and the handicapped get special attention. The SM program in this aspect is so effective that Garcia says they have been invited to the United States to talk about the program. Breast-feeding moms have special cubicles to tend to their babies located near the clinic and cinemas in 32 out of the 34 SM malls.

At the GreenBag launch, former environment secretary Bebeth Gozon spoke glowingly about SM’s recycled- water program and zero-waste management. Garcia explained that each SM mall has a sewer water-treatment plant that pipes back the treated water to flush toilets in the comfort rooms. The solid-waste management exceeds compliance to government rules and regulations. Nothing literally goes to waste. Most of what goes into the trash bins is recycled. In the parking area, giant bins segregates recyclable dry trash such as bottles and cans, paper products, etc. On certain days of the week, people with bigger “trash” like an old broken fan, broken computers, atbp., can bring them there so the NGOs can repair them and resell for charity. The next project, Garcia tells us, will be renewable energy, which would harness solar power. Last Christmas, the giant Christmas tree in front of the Mall of Asia was powered by solar energy.

Meanwhile, save the planet, save trees...use an SM GreenBag!

For photos, here is the link
Rojilyn "Mutuk" Quiachon Bagabaldo

Last edited by mutuk on Thu Mar 26, 2009 5:04 am; edited 2 times in total
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Joined: 07 Jul 2005
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Location: Jersey City, NJ, USA

PostPosted: Mon Feb 09, 2009 7:52 am    Post subject: Eco-shopping Reply with quote

Manny, Congratulations! We hail your effort and contribution to keep the world green. May you be requited with more green$. With best wishes!
Virgil G. Madrinan
Quot capita tot sententiae
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Joined: 11 Oct 2005
Posts: 1860
Location: Vice mayor Rojilyn Bagabaldo

PostPosted: Thu Mar 26, 2009 5:08 am    Post subject: Reply with quote

Manuel Baldemor's Cross-Stitch Art

Below are the links
Rojilyn "Mutuk" Quiachon Bagabaldo
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Joined: 14 Jan 2009
Posts: 117
Location: Canada

PostPosted: Wed Apr 15, 2009 12:21 pm    Post subject: Reply with quote

Maraming Salamat kang Manny sa lahat ng ginawa mong pagtulong kay Kang Nel upang maisakatuparan ang kanyang iyong talino at nakahahangang accomplishments tunay kang maipagmamalaki ng bayan ng Paete.....ang buong pamilya ng Africano sa Paete at dito sa Canada ay nagpapasalamat sa iyo at lubos na paghanga sa iyo..Maraming salamat.
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